Advertising Banner Innovation
Sunday, June 18, 2006
Most banners wait for the audience to select them. This one selects the audience. As soon as a visitor uses his mouse, the interaction begins. The banner reacts to every move the visitor makes. Resulting in more attention, and a higher click through rate. Agency Hallelujah won an award for this banner at the European MSN 2006 Creative Competition.
What is the fun part at this banner, is that if you move your mouse closer, and closer to the banner the women from the banner will have least, and least clothes on her.Just try ..