Logo Design History

Tuesday, March 06, 2007

Every big company has a logo that mean something.Most people just see the logo and recognize the brand, but behind that image is a meaning and a history.Today I've found a database with lot's of logos and their meaning.Here I will show you some of them.If you have in plan to open a business you should take a look at these, just for inspiration. - For more logos check Logoorange.com

In 1862 Cuban wine merchant Facundo Bacardi, originating from Spain, acquired Destillerie in Santiago de Cuba. This facility used the method developed by Bacardi for refining sugar and liquor into a white-coloured, mild rum. Because there were a large number of bats living under the roof of the Destillerie, it was decided that it was appropriate for the logo to also show the bats on the brand of its white Bacardi Rum products.

This well known and highly recognizable logo depicts a jumping black horse known as "Rampante Cavallo." This logo is for the world famous Italian sport car manufacturer from Maranello – Ferrari. This company has designed and built quality performance sport and racing cars since 1947. The logo design is based upon the family coat of arms of the Countess Paolina Baracca; and the coloured stripes found in the upper area of the logo are symbolic of the Italian national flag.

This logo uses the symbol of points that head out in three different directions, which is used to represent the concept of Gottfied Daimler, which manufactures a range of transport movers that work effectively across air, water and land. The colour silver is very typical of the Mercedes Benz brand and dates back to its involvement in the very first Grand Prix which ran at Nuerburgring in 1934. When one of the cars exceeded its eligible weight for the race in the pre-race checks, the officials spent the night polishing off the paint so that the car was back to its raw silver colour. The following day as the car ran around the track it shone a beautiful silver colour and was termed the “silver arrow.”


Anonymous Ipotetico said...

It is not "Rampante Cavallo" but Cavallino Rampante.

3:14 PM  
Anonymous Truly Italian! said...

There are some errors in the article:
Bacardi was Italian, not Spanish. And Enzo Ferrari, the founder of Ferrari, took the "Cavallino Rampante" from the logo of the 4th Squadriglia Area (airsquadron) "F. Baracca"!

6:55 PM  
Blogger rmvm - pwp.netcabo.pt/rmvmphoto said...

I read sometime ago that the bat on Bacardi is there because the soil where the sugar cane was planted was fertile from the excessive guano (bat droppings). True or not I guess saying your company's logo relates somehow with poop isn't good PR. :D

12:04 AM  

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