Adidas Adicolor Ads

Monday, May 22, 2006

For it's new Adicolor series, Adidas put up blank billboards on the streets. After obviously getting sprayed with tonns of graffiti from passing youngsters, they put a new poster on top of the sprayed ones. But this one had a liniar drawing of the new shoe on it with several parts cutted out so you could see the grafitti effect on the shoe.


Blogger Gauri said...

Woah, that's ingenious!

But do you think Addidas graffiti'd the posters themselves? If you go to the website that is all over the posters, it takes you to a shop where you can buy those shoes:

1:21 PM  

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